Two decades after launching Direct Flooring when he was only 21 years old, Jordan Parker has expanded its luxury vinyl, hardwood and rug flooring retail operation to three stores and says he is eager to expand his business to other markets. Last month, Parker opened his biggest store on Rossville Boulevard, just a block away…
?Jordan and Florina Parker Direct Flooring will be opening their newest location at 5013 Rossville Blvd. on Wednesday. The owner, Jordan Parker, is a Chattanooga native and third-generation in the carpet and flooring industry. “I learned this business (and retail side of this industry) while working in my grandfather’s store in East Ridge,”…
Jordan Parker grew up in the floor covering business. Starting work at age 10 at his grandfather’s store in East Ridge, Parker made a dollar an hour. The pay may not have been much, but Parker said he learned early the keys to ultimately building his own business — service, savings and speed in installing…
