IRONMARKETS reports on the partnership of two trusted brands. National Flooring Equipment and Syntec Diamond Tools will expand product offerings, allowing both companies to better serve the needs of their customers.
MINNEAPOLIS, March 11, 2025 /PRNewswire/ — National Flooring Equipment, America’s leader in industrial-quality floor removal and surface preparation equipment has added an internationally known manufacturer to their portfolio: Syntec Diamond Tools. Both brands have earned the trust and respect of their customers, and the acquisition will allow for accelerated growth and market expansion, IRONMARKETS reports.
Syntec will remain its own entity and continue to provide the incredible service it is known for. It’s global reach, industry insights, and inventory power will continue to grow, with a bit of National’s help; but more as an emerging industry leader, never relenting on the cornerstone of putting the customer first.
This acquisition marks a major step forward in our commitment to providing the best surface preparation solutions in the industry.
“Everyone at National is very excited to welcome Syntec aboard as a stand-alone brand in our family of companies. This acquisition marks a major step forward in our commitment to providing the best surface preparation solutions in the industry.” – Derek Olson, CEO
Since its founding in 1968, National Flooring Equipment has grown from a Minnesota-based family operation to 50 patents and a loyal customer base across the globe that they continue to cultivate through product innovation and expansion. Through distribution in Europe under the Lord & James brand, which has stock in the U.K. and the Netherlands, the company’s goal is to bring Syntec tooling to European markets.
Established in 1994, Syntec Diamond Tools is Australia’s most significant floor industry tooling manufacturer. Syntec manufactures saw blades, core drills, diamond tooling and other surface prep accessories, all of which are extremely durable. Syntec is known for its consistent quality through rigorous R&D and product testing. National Flooring Equipment is committed to retaining Syntec’s brand integrity while providing additional resources for growth.
“This partnership brings together the strength of National’s global partnerships and the exceptional quality of Syntec’s diamond tooling solutions. Together, we look forward to delivering the next generation of cutting-edge products and services, backed by unparalleled expertise and support.” – Jake Sinna, President
Each brand will retain their operations and teams in their respective markets, while National Flooring Equipment invests in the resources Syntec needs to propel the brand forward globally.
National plans to bolster manufacturing facilities and streamline processes to help expedite growth and production capacity as the product reach and demand increase. With the partnership in place, National Flooring and Syntec hope to see an increase in product crossover while also providing improved operational support for their customers.
“Syntec will remain its own entity and continue to provide the incredible service it is known for. It’s global reach, industry insights, and inventory power will continue to grow, with a bit of National’s help; but more as an emerging industry leader, never relenting on the cornerstone of putting the customer first.” – Derek Olson, CEO
National Flooring Equipment will introduce Syntec Diamond Tools to the European market at Bauma 2025. They can be found in the A1 Hall of Messe München exhibition center in Munich, Germany at Booth #413. The event will be an opportunity for customers in the market to see Syntec and get to know a brand that’s now available to them.
See the brands at Bauma, or contact them today to learn more about how National Flooring Equipment and Syntec Diamond Tools can help your concrete, flooring, or construction business at https://nationalequipmentdirect.com/ and https://www.syntecsolution.com/.
About National Flooring Equipment
Since 1968, National Flooring Equipment has been a market leader in industrial-quality floor removal and surface preparation equipment. Our products are built using the most rugged, durable components for long-lasting, reliable performance. We stand behind everything we sell, offer competitive pricing, and will do everything we can to earn your repeat business. We are proud to offer walk-behind and ride-on floor scrapers, concrete grinders and polishers, shot blasters, scarifiers, dust collectors, carpet puller, rug and binding equipment, tooling and support parts for all of our machines, and more. Consider National your trusted partner in helping you get your projects done with maximum efficiency and safety. Learn more at https://nationalequipmentdirect.com/.
About IRONMARKETS
As one of America’s top business-to-business media companies, IRONMARKETS reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, IRONMARKETS delivers relevant, cutting-edge content through its industry-leading digital properties, tradeshows, videos, webinars, and newsletters. It also provides advertisers with the analytics, data, and ability to reach their target audience. Learn more at https://www.iron.markets/.
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