All Surface Flooring: Quality products, dedicated service, decades of experience | Business

Step into the beautifuly displayed showroom at All Surface Flooring in Ballwin and the possibilities for your home seem endless. The name All Surface Flooring says it all. The business has a wide selection of carpet, hardwood, ceramic, porcelain and all types of luxury vinyl tile from which to choose. 

They also have a staff with experience that goes beyond the norm.

All Surface Flooring is family owned and operated by expert flooring installer Roy Field, who has more than 50 years experience installing all types of flooring. Roy’s staff also have years of knowledge and experience behind them.

“Our sales staff is non-commission, and each have a minimum of 25 years experience,” Roy said.

Some have much more. Store manager Cody Feverston has been selling flooring for 33 years. Operations manager Bruce Adams has been in the flooring business for 43 years. Zachary Field and Owen Goldstein handle in-store sales as flooring specialists. Zach has 23 years experience, and Owen has 15-plus years in this industry.

New to the All Surface Flooring team are residential measuring specialist Bryan Adams and Sue Hankins, who handles all of bookkeeping.

Bruce said a common theme among the team is, “We love what we do!”

Each type of flooring takes up about one-third of the large showroom. All Surface Flooring is a Mohawk Color Center, which offers comprehensive and premiere selections of Mohawk flooring options in carpet, hardwood, laminate, ceramic tile, and rugs. However, there are many other choices.

All Surface Flooring features Dixie Home, Stanton and Kane carpeting, all of which fill the store’s displays allowing customers to see and touch it. The flooring options also cover the floor, giving customers a realistic sense of how it feels underfoot. 

All types of tile fill the back third of the showroom with brands like Ceramic Tiles International, Aggranite, Dahlite and Happy Floors. 

Finally, a third of the showroom is dedicated solely to hardwood with brands like Mohawk, Portacraft, Casabella and many more.

Once the product is sold, All Surface Flooring follows through with excellent service. 

“Our installers are hourly paid, no sub contractors,” Roy said. “We offer a life-time installation warranty on all flooring we install. Our ability to provide expert installation and customer follow-up with great pricing is unmatched by our competition.” 

All Surface Flooring keeps carpet, luxury vinyl plank and hardwood flooring in stock for quick installation. Or its customers can choose from a wide selection that can be ordered and even installed within a week or two, Roy said. All Surface Flooring also provides wholesale pricing to commercial customers. 

“Customer satisfaction is our #1 priority and it shows in our 500-plus 5-star reviews on our website,” Roy said. 

While it’s helpful to visit the showroom, it’s almost essential to see your favorite selections in your home. All Surface Flooring customers can schedule a free in-home consultation and a flooring expert will arrive with samples to showcase how the flooring will look with the homeowner’s color palette and décor. The visit includes a free estimate, and a professional measurement, which ensures a professional installation.

All Surface Flooring is open Monday-Friday from 8 a.m.-6 p.m., on Saturday from 10 a.m.-4 p.m.

“Our experience and excellent customer service is what will convince you to go with All Surface Flooring,” Roy said.