London, UK, December 5, 2024-Cyncly, a global provider of software and content solutions, has agreed to purchase Broadlume, a provider of digital marketing, visualization and business management software focused on the flooring business.
The uniting of two industry leaders with deep knowledge and experience in developing customer-centric technology enables Cyncly Flooring to serve as a true digital partner to help customers sell faster, easier, and smarter.
Broadlume provides lead generation, website, online retail, business management, product visualization, and payments solutions to thousands of dealers and manufacturers across North America. Its digital marketing and management software helps flooring dealers, distributors and manufacturers reach more customers, operate more efficiently and generate higher profits.
Together with Broadlume, Cyncly Flooring solutions will connect the entire industry to transform the way flooring is bought and sold around the world. By integrating data and processes across digital marketing, product visualization, CRM and ERP in one cohesive system, businesses can connect every step of the consumer journey, and more easily collaborate with industry partners. Cyncly solutions already help 45 of the top 50 dealers in the United States operate more efficiently, attract more customers and grow their revenue.
Completion of the transaction is subject to customary conditions and approvals. This is expected to occur by mid-December. Until completion, the two businesses will continue to operate independently.
Cyncly formed a division to focus on the flooring business when it acquired RFMS and later acquired Pacific Solutions and Mobile Marketing. The combined business will be led by Mark Lukianchuk, general manager of Cyncly Flooring Solutions.
Broadloom has grown over the past nine years by acquiring Floor Force, Creating your Space, Roll Master and Retail Lead Management. The firm also started a trade show named FloorCon and a network of retail flooring stores called Flooring Stores United.
Todd Saunders, Broadlume CEO, and his entire management team plan to join Cyncly once the acquisition is completed.
Cyncly was formed in 2021 with the merger of Compusoft and 2020 Technologies. The company is owned by two private equity firms, TA Associates and Genstar Capital.
Listen to Mark Lukianchuk and Todd Saunders, general manager of Cyncly Flooring Solutions and CEO of Broadlume, respectively, discuss the acquisition on FloorDaily.
