Diverzify Rebrands Three Network Operations

Diverzify Rebrands Three Network Operations


Atlanta, GA, September 18, 2025-Diverzify, a commercial flooring and interior services enterprise, announced that three of its network brands are embracing the Diverzify name as part of a market-driven strategy to strengthen customer value and highlight the power of the national network. 

Spectra Resource Colorado will operate as Diverzify; RD Weis (Flooring Services) will operate as Diverzify; RD Weis (Surface Care Services) will operate as Apex; and Epoxy SI will join the Diverzify High-Performance Floors division as Diverzify HPF – Midwest. The Colorado location is under the leadership of Kimberly Roos.

Each brand will continue to serve its markets with the same local expertise and customer dedication, now amplified by the Diverzify name, representing its national reach, expansive portfolio of services, and unrivaled network of professionals and craftspeople.

Under the leadership of Kelly Dall, the RD Weis Flooring division is transitioning to the Diverzify name to expand its reach and reinforce its ability to combine local service with national strength.

Meanwhile, the company’s Surface Care division is joining Apex Group, Diverzify’s national surface care brand. Apex is dedicated to protecting and maintaining architectural surfaces, critical space environments, and delivering specialized expertise to extend the life and performance of flooring and finishes across industries.

After temporarily uniting as Spectra Resource Colorado following their integration into the Diverzify network in 2022, the combined Resource Colorado and Spectra Contract Flooring team is now taking the next step forward by officially adopting the Diverzify name.

Epoxy SI now takes on a more prominent role as Diverzify HPF – Midwest, strengthening the High-Performance Floors division and expanding its reach. 

Under Steve Rung’s leadership, this transition highlights the group’s highly specialized skills in epoxy while broadening its presence across the full range of high-performance flooring solutions. The move also underscores Diverzify’s commitment to growing its HPF division, building on the successful launch of HPF – Southwest in late 2024. 

Diverzify is the largest commercial flooring and interior services provider in the country with approximately 3,000+ employees and a network of 7,500+ installers and technicians in almost every major market in the U.S. 

 

Related Topics:RD Weis, Spectra Contract Flooring, The International Surface Event (TISE)