Why scentscaping matters
Scents can transport you: A whiff of fresh paint can instantly send you back to the first day of school when the halls were newly coated. The earthy smell of rain on dry earth can stir memories of the simple joy of being outside as a kid. And the warming pumpkin spice aromas? It must be autumn. Scentscaping—using essential oils, candles, and diffusers like the Pura 4 to curate a mood—embraces this full sensory experience.
Intentional fragrance can help you create a space that feels—and smells—uniquely yours. Just as a personal perfume or cologne reflects your style, home fragrance can express your personality and taste. Scent also brings emotional depth to a space, similar to how layered lighting creates dimension, and mixed textures add movement and variety. A fragrance can make ordinary moments extra indulgent, like lighting a candle during a bath. However, Pura’s approach to fragrance goes beyond the tried-and-true.
Pura gives you the ability to create dynamic, personalized experiences
Pura’s diffusers connect to an app on your phone. With the app, you can schedule scents to start and stop, and adjust scent profiles and intensities so your scent experience matches your mood, whether at home or on the go. Plus, the devices react to your home’s temperature for a consistent experience.
Time a fragrance to greet you when you get home, help you wind down for bed, or make an impression on guests in an entryway, pausing during meals to let the food aromas shine. You can also tee up a great fragrance for your commute with a car device. Want crisp, refreshing notes in your home office that transition to a softer, more intimate fragrance in the bedroom? Pura’s innovative technology makes this nuanced choreography effortless.
How to incorporate scent into your home design
Pura invites you to celebrate the seasons through scent: Set a cozy fall atmosphere with baking spices like cinnamon, punch up your Christmas tree’s presence with Frasier Fir, and embrace a fresh mood in spring with clean combinations like Salt, a blend of clary sage, freesia, and softwoods.
You can also define rooms with distinct scents that complement each space’s purpose, color palettes, and textures. For warm tones, like Mocha Mousse, choose the limited edition Pantone fragrances. Pair earthy, calming aromas like lavender and chamomile with soft, neutral colors and plush textures in a peaceful bedroom. Combine invigorating scents like eucalyptus, peppermint, or citrus with sleek, modern furniture to keep yourself on task in your office.
Pura’s marketplace features more than 250 high-quality fragrances from premium partners, including Capri Blue, Nest New York, Disney, Studio McGee, The Met, and Tommy Bahama. Filter by how you want to feel (think cheerful, bold, clean, and cozy) to find your perfect scent. Best of all, the fragrance oils’ ingredients are safe for homes with kids and pets, and retail at Target, Nordstrom, and Anthropologie.
With Pura, home fragrance isn’t an afterthought; it’s an intelligent, adaptive art form to deploy with the same thoughtfulness you might arrange a gallery wall or select a piece of statement furniture. Pura makes creating spaces and places where people want to be easy.
Make scent an integral part of your home design with Pura.
