Trampoline: Home decor firm Trampoline raises $5 million led by Matrix Partners, WaterBridge

Business-to-business (B2B) home decor firm Trampoline has raised $5 million in a funding round led by Matrix Partners India and WaterBridge Ventures. The firm also raised an additional $2 million in venture debt from Alteria Capital. Matrix and WaterBridge invested $2.5 million each.

This is the first institutional funding raised by the firm, which was founded in December 2023 by Abhik Ghosh, Anushka Mahanti and Varun Deo.

“Trampoline dismantles traditional barriers to scale – heavily intermediated supply chains, opaque pricing, and lack of quality assurance – and enables independent retailers to diversify their supplier base and access exclusive product catalogues. India is one of the world’s largest exporters of home decor products, exporting over $10 billion annually and predominantly led by SMEs,” said Anjali Sosale, partner at WaterBridge Ventures.

The firm helps independent retailers in the home decor sector design and procure products from suppliers across borders. It currently works with retailers based in the UK, and is looking to expand into the US and Germany next year. The products are sourced and supplied from India. While Deo is based in India, the two other co-founders are based in the UK.

“We are big believers in the ‘India to the world’ manufacturing story and feel the time is ripe to disrupt cross-border supply chains in areas such as home decor where India has an inherent design and supply advantage. With a strong customer backward design sensibility and a fully-digitized supply chain, Trampoline is uniquely positioned to solve for key pain points around discoverability, quality and reliable supply of products, for home décor retailers globally,” said Sudipto Sannigrahi, managing director at Matrix Partners India.

Trampoline also offers benefits like no minimum order quantities and credit solutions to smaller retailers, and handles all logistics. It is currently building tech solutions to help its suppliers in India with sourcing raw materials and managing labour, Ghosh told ET.

“In our time at (decor firm) Wayfair, we saw a lot of the supply chain move away from China and into countries like India and Vietnam, both due to quality and customer satisfaction reasons, as well as cost concerns,” Ghosh said. The firm will use the equity funding it raised to expand its tech team in India and its go-to-market team in the UK, Ghosh said, while the debt funding will primarily be used to build up the firm’s inventory, he added.