Global flooring brand Parador has been named the winner of the 2026 German Sustainability Award in the ‘Wood Processing’ category, recognising the company’s long-standing commitment to responsible manufacturing, innovation, and sustainable design.
© Parador
Trendtime Vinyl flooring, Parador.
Established in 1977, Parador has built a reputation for redefining flooring standards, offering engineered wood, laminate, and vinyl products that combine craftsmanship, durability, and environmental responsibility. Its award-winning approach spans from sustainably sourced raw materials to resource-saving production processes and the creation of durable, long-lasting products.
The German Sustainability Award, regarded as Europe’s most prestigious accolade for sustainable business, celebrates companies that embed sustainability as a core principle rather than a passing trend. It honours organisations that demonstrate that progress, innovation, and environmental stewardship can coexist, setting benchmarks across ecological, social, and economic responsibility.
“Sustainability is our benchmark. From the responsible use of renewable raw materials to resource-saving processes and durable products, we ensure that every detail counts. This award is not only a validation for us, but above all an incentive to continue our path with passion and consistency,” commented Neel Bradham, CEO of Parador.
Parador’s innovations, including the PVC- and plasticiser-free Modular ONE design flooring, illustrate how sustainable materials can be paired with timeless, purposeful design. The company’s broader sustainability strategy includes a circular economy approach and a transparent environmental policy, both of which underpin its commitment to creating the flooring of tomorrow with responsibility and care.
As part of the award celebrations, Parador will participate in #DNP25 in Düsseldorf, where winners will share insights, discuss sustainable approaches, and develop practical solutions for the future. The gala ceremony is scheduled for 5 December 2025 at the MARITIM Hotel Düsseldorf and will bring together leading figures from across the industry to honour exceptional achievements in sustainability.
All Parador products are manufactured in Europe, at the company’s headquarters in Coesfeld, Germany, and its production site in Güssing, Austria, reinforcing the brand’s focus on quality craftsmanship and local production while promoting environmentally responsible practices.
About Parador:
Parador specialises in premium flooring solutions, pioneering eco-friendly designs such as the Modular ONE range, which combines the natural beauty of wood with plasticiser-free, resilient construction.
About the German Sustainability Award:
The Deutscher Nachhaltigkeitspreis (DNP) recognises exemplary achievements in sustainability across business, municipalities, products, and research in Germany.
More information:
Parador
www.parador.de
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