![BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign](https://chiefmarketer.com/wp-content/uploads/2023/08/behr-5-copy-scaled.jpg)
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year earlier this month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns…